1% for the Planet (1%) represents a global network of businesses, individuals and environmental organizations tackling our planet's most pressing environmental issues. Its core purpose is to inspire commitment and action so that our planet and future generations thrive. They do this through their mission of accelerating smart environmental giving. 1% serves as a connector, certifier and amplifier, not a grantor, and their business members engage directly with vetted environmental partners, providing monetary donations, volunteer time, in-kind donations and other forms of certifiable support.

Their network of environmental partners is composed of carefully vetted organizations and programs that have proven a positive impact on the environment. This work often intersects with social issues like education, gender equality, land rights, poverty and social justice. 1% recognizes that ending poverty and other deprivations must go hand-in-hand with strategies that improve health and education, reducing inequality and spurring economic growth, all while tackling climate change and working to restore ecosystems.

Pennywise supports 1%'s Environmental Partners Team to cultivate a network of impactful environmental organizations. The team is focused on ensuring the high quality of environmental partners while also conferring benefits and services to these partners and business members alike.  They seek to foster consecutive, multi-year partnerships between members and partners, just like Pennywise!